Deciding which market to choose is even more difficult, therefore, building cross-platform and targeting 99.4% of mobile users is the way to go. It is clear that platform choice is mostly taste-induced and has less to do with social status. Maybe this belief had a little of the truth, but now the situation looks different. Why is cross-platform development becoming more relevant? What are the main benefits of this approach? Larger marketĮarlier, people believed that iOS users are more willing to spend money on extra features than Android owners, and based their marketing decisions on this.
The benefits of cross-platform app development Developers and IT business owners name a few technologies that will become essential for the future development market, including Flutter vs Kotlin vs React Native.īut when should you consider building across platforms? No wonder specialists predict a further rise of cross-platform development and point out their multiple benefits. Companies also save money from doing only half the work for the development process and the post-release maintenance. By building cross-platform apps, businesses cover two markets at the same time, thus, expand their target audience and end up reaching roughly 99.4% of smartphone users. But why should you consider creating cross-platform apps? According to StatCounter Global Stats, as of January 2021, Android is dominating the market with a 71.93% share whereas iOS comes second with 27.47%. The numbers show the significance of mobile development. Statista predicts continuous stable growth with $935.2 billion in 2023.
It has gone from $97.7 billion in 2014 to an impressive $365 billion in 2018. Where there’s demand, there will always be a need for supply to meet it, hence the mobile app revenues have skyrocketed in the recent years. The number of smartphone users has been growing over the past years, covering half the population of the world in 2021 – 3.8 billion people. The state of cross-platform app development
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