Before submitting for review, Playlist Push asks whether you wish to spend less than $250 or more than $250.
When applying for your very own Playlist Push campaign, the service will ask you for your song, social links, artist hometown, and the type of music the song is. Playlist Push features more than 800 curators and their playlists have a combined total reach of more than 25 million listeners. Playlist Push has set up an online marketplace for musicians to get picked up with a number of playlist pitching campaigns. Recent trademark filings suggest there’s more to come on that front, too.Playlist Push helps independent artists get their music on non-Spotify branded playlists and also gives the ability for playlist curators to monetize their playlists while discovering new music. That theme of human versus machine curation and recommendations has seen Spotify launch a rather brilliant ‘Discover Weekly’ feature that pushes a bespoke playlist to users each Monday that is unique to their own listening habits, which I presume is at least partly powered by its acquisition of The Echo Nest and highly reliant on machine curation.Īpple Music, on the other hand, and drawing on its Beats heritage, likes to talk up human curation, epitomised by its Beats 1 entirely human-curated radio station. Algorithms solve this problem partly but I still say you can’t beat human curation.” “Namely that I think there is so much choice out there when it comes to what to listen to that it becomes a challenge to find something new and interesting. “The idea came about as an extension of the reason why I set up some 5 years ago or so,” founder Kieron Donoghue tells me.
To that end, each playlist is hand-picked by the editorial team, while you’ll need to be a Spotify Premium subscriber to fully utilise the new app. Clicking on it opens the playlist in the Playlist a Day app, displaying accompanying art work and description. Those playlists, powered by ’s 175,000-strong playlist library, which it has amassed over the last five years, show up on your phone’s lock screen in the form of a push notification, with a new themed playlist pushed to you daily. A new app from, the Spotify community and playlist sharing site acquired by Watner Music Group, hits both notes.ĭubbed ‘Playlist a Day’, the iOS and Android app does one thing and one thing only: It promises to send you a different human-curated Spotify playlist each day. I’m also a huge fan of having other people do work for me. I like single-use apps, with their inherently low cognitive load.
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